The Olive Tree
When the Library needed a way to reach out to new and returning students to make
them aware of our resources, the Fogler Library Marketing Committee took on the
challenge and launched a poster campaign to highlight services and resources.
Designers and library staff members Brad Finch and Jerry Lund handled the
production end of this project. The success of this initiative lead to a
presentation at the Maine Library Association Conference. In the article below,
Lund and Finch share the philosophy behind the project.
Biweekly Marketing Committee meetings are a forum for discussion, idea generation, and critique. This iterative approach brings out the best in us. Our group comes from a variety of backgrounds including science, business, public relations, and design. Group effort is behind the individuals who design posters.
These designs are for the library in which we work. Everything needed for research is generally in-house, often a product of simply opening our eyes and ears, and/or an understanding that comes from a familiarity with a place over many years. A tiny budget is viewed as a challenge and it is especially satisfying when we are pleased with the result. Subject/object, business/client, statistical/personal are dichotomies that cease to have significance. In short, we have reverence for libraries, what they stand for, and how they impact the lives of those in our community.
Before getting underway, we determine the purpose, audience, and constraints of a particular project. Often we work things out on paper, sometimes we have a mental picture and simply go to a terminal. Regardless, we plan before working on something. It is common to go through several iterations until we are satisfied.
One can do a lot with little and, for years we have learned to work with the limitations of programs such as Microsoft Word and Excel for page layout. Even Paint comes in handy from time to time. To really gain ground, however, it helps to use professional desktop publishing and image editing programs such as Adobe PhotoShop, Illustrator, PageMaker, and InDesign. We also have access to an ink jet plotter. A utility knife, steel yardstick, and large cutting mat are good to have around.
Fogler has a number built-in frames which are perfect for posters. We rotate old posters and incorporate new ones as often as possible. New posters tend to go in areas of high visibility, beside restrooms, in stairwells. It is not uncommon to design posters for the large open spaces.
Williams, Robin. The Non-Designer’s Design Book : Design and Typographic Principles for the Visual Novice. Berkeley, Calif.: Peachpit Press, 1994.
Parker, Roger C. Roger C. Parker’s One minute Designer. New York: MIS:Press, 1997.
Hiebert, Kenneth J. Graphic Design Sources. New Haven Conn.: Yale University Press, 1998.
Meggs, Philip B. A History of Graphic Design. New York: John Wiley, 1998.
Heller, Steven. Graphic Style : From Victorian to Post-Modern. New York: H.N. Abrams, 1988.
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