Simmons National Consumer Study
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Description of the database

Simmons National Consumer Study is a study of American adult consumers. It provides information on consumer usage behavior for all major media, more than 450 product categories and over 8,000 brands.

The categories measured include:

  • Apparel
  • Alcoholic beverages
  • Appliances, household items, home repair
  • Automotive
  • Business purchase influence
  • Cats and dogs
  • Computers
  • Demographics
  • Electronics
  • Finance (banking, credit cards, insurance)
  • Food and drink
  • Gum and snacks
  • Household products
  • Kids’ products (clothes, toys, baby care)
  • Minicyles, mopeds, motorscooters
  • Motorcycles
  • Personal care products
  • Pharmaceutical
  • Radio listening
  • Shopping, gifts, stores, restaurants
  • Smoking
  • Soap and laundry products
  • Telephones
  • Television viewing (non-cable and cable)
  • Travel
  • Psychographics (lifestyle attitudes) including:
    • Technical
    • Personal Finance
    • Pharmaceutical
    • Shopping
    • Automotive
    • Media
    • Political Outlook
    • Internet

The Fogler Library has the latest version of this study available to academic subscribers. It includes:

  • Fall 2002 Adult 6 Month Study (June-September)
  • Fall 2002 Adult 12 Month Study (January-September)
  • Spring 2002 Adult 6 Month Study (January-May)
  • Spring 2002 Adult 12 Month Study (April '01-May '02)

 


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Revised by Stephen Fadel, 04/03/2008
© 2000-2008 Raymond H. Fogler Library

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