Interpreting your results

Simmons National Consumer Study

RELATED GUIDES

Once you have created a query, you can compile the results by clicking on the analysis icon .

Select the Crosstab View to open the table. The data are represented as follows:

Sample: The number of respondents actually interviewed. Also referred to as unweighted counts or sample counts.
(000): The representative number of people after sample-balancing has been applied to the raw sample counts. Often this number is also projected to the known universe such as the total population.
Vertical %: The column percentage. The percentage of the corresponding columns total that the specific cell represents (based on weighted counts).
Horizontal %: The row percentage. The percentage of the corresponding row total that the specific cell represents (based on weighted counts).
Index: An indication of how the weighted numbers in the cell differ from expected within the specified filter. An index of 100 corresponds to the average (or no difference); an index greater than 100 indicates higher than average and an index less than 100 indicates lower than average.
Base: The percentage of the currently selected base that the specific cell represents.

Crosstab Screen Shot