Advertising

• AdAge.com News, data, reports and editorials.
• AdCracker.com Interactive design tutorial.
• Agency ComPile Agency directory, requires free registration.
• The Media & Communication Studies Site: Advertising

Primary Document Collections

• Ad*Access
• Emergence of Advertising in America: 1850-1920
• Fifty Years of Coca-Cola Television Advertisements
• Marketing in the Modern Era: Trade Catalogs and the Rise of 19th-Century American Advertising
• Medicine and Madison Avenue

Associations

• American Advertising Federation

• American Association of Advertising Agencies

Journals & Newspapers

Indexes to journal and newspaper articles.

• Academic Search Complete
• Business & Company Resource Center
• Business Source Complete
• EconLit
• Maine Newsstand
• Maine News Index Online
• MasterFILE Premier
• Regional Business News
• Wall Street Journal

Raymond H. Fogler Library University of Maine Orono, ME 04469 207-581-1661

Updated: 01/03/2013
by Stephen Fadel