Marketing: General

• A to Z Guide to American Consumers: Quick Links to Free Demographics
  Print
  
  
• The Advanced Dictionary of Marketing: Putting Theory to Use  
  Online.  Also in print.
  
  
• Consumer Marketing
  Online.  Provides data and analysis on over 45 consumer marketing topics (e.g., Mobile Marketing). 
  
  
• Encyclopedia of Sports Management and Marketing
  Online.
  
  
• Handbook of Marketing Scales
  Online
  
  
• Handbook of Marketing
  Print.  Table of Contents.
  
  
• Key Concepts in Marketing
  Online.
  
  
• Market Research Handbook
  Print.  Table of Contents.
  
  
• Measuring Marketing: 103 Key Metrics Every Marketer Needs
  Print.  Table of contents.
  
  
• Wiley International Encyclopedia of Marketing
  Online.