Marketing: Articles

 Maine

• Bangor Daily News (via LexisNexis Academic) 
  Coverage: July 1994 - present.
  
  
• Mainebiz
  
  
• Maine News Index Online
  Indexes 15 Maine magazines and newspapers. 
  
  
• Maine Newsstand
  Full text coverage of the following Maine newspapers:
  • Bangor Daily News (1992 - )
  • Kennebec Journal (1993- )
  • Maine Times (1994-2002)
  • Morning Sentinel (1993- )
  • Portland Press Herald (1995 - )
  • Sun Journal (2006 - present) 

National/International

• Business Insights: Essentials
  Provides coverage of over 5,500 national and international business publications.
  
  
• Business Source Complete
  Users can search over 4,600 national and international business publications.
  
  
• LexisNexis Academic
  Broad coverage of national/international newspapers.
  
  
• ProQuest Newsstand
  Access to over 750 national and international newspapers.
  
  
• Regional Business News
  Coverage of over 225 business newswires, magazines, and newspapers.
  
  
• Wall Street Journal
  Full text coverage from 1984 to the present.  

Industry Article Search Tips

• Search by Industry Classification
  The databases Business & Company Resource Center, Business Source Complete, Maine Newsstand, Regional Business News, and the Wall Street Journal all facilitate searches by the North American Industry Classification System (NAICS) and/or the Standard Industrial Classification System (SIC).
  
  
• Limit Search to Key Industry Journals
  Searching within a specific industry journal (also called trade journal or trade magazine) often helps improve relevancy of search results.  Sources useful for identifying trade journals include:  
  • Serials Directory
    Information on over 180,000 U.S. and international journals, magazines, newspapers, newsletters.
  • Small Business Sourcebook (Ref Business HD2346.U5S66 2008)  
    Each of the 340 business profiles in volume 1 includes a listing of relevant trade periodicals.  For example, the business profile for a Hair Salon/Barber Shop describe 6 relevant periodical (e.g., Salon Today Magazine).