International Business

INTERNATIONAL MARKETING

• Business & Company Resource Center
  Provides access to the contents of thousands of business and economics journals, magazines and newspapers. Search tip: In Advanced Search, try "Consumers Attitudes", "Consumers Behavior" or "Consumer Preferences" in the subject field and a product/brand or industry in the keyword field.
• Business Source Premier
  Provides access to the contents of thousands of business and economics journals, magazines and newspapers.  Search tip: In Advanced Search, try "Consumers--Attitudes", "Consumer Behavior" or "Consumers' Preferences" in the Subject field and a specific company, product or industry in the Default field. Example
• International brands and their companies/International companies and their brands (REF T325 .I54 1995-96) 
• International marketing data and statistics (REF HA42 .I56 26th ed. 2002)
• World consumer lifestyles databook: key trends (REF HF5415.3 .W67)

Revised by Stephen Fadel, 06/09/2008
© 2000-2008 Raymond H. Fogler Library