Marketing

BUSINESS TO CONSUMER

• American Generations Series
  • The Millennials : Americans Under Age 25 (REF HF5415.33 .U6 1st ed. 2001)
  • Generation X : Americans Aged 18 to 34 (REF HF5415.33 .U6 3rd ed. no.13 2001)
  • The Baby Boom : Americans Aged 35 to 54 (REF HF5415.33 .U6 3rd ed. no.9 2001) 
  • Americans 55 & Older : A Changing Market (REF HF5415.33 .U6 3rd ed. no.6 2001)
  
  
  
• Consumer Expenditure Survey
  
  
• Consumer USA 2006 (REF HF5410.C66 2006)
  Besides demographic data, includes a range of market information on over 320 consumer products (e.g, microwaves, bread).



• Demographics of the US: Trends and Projections (REF HB849.49.R875 2007)
  Ten chapters cover national data on Attitudes and Behavior, Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Spending, and Wealth.  Table of Contents (pdf).  Sample pages.
   
• Demographics USA 2007 County Edition (REF HF5415.1.D46 2007)
  Provides data by county, including demographics, retail sales by store group (e.g., motor vehicle and parts dealers), retail sales by merchandise line (e.g., Packaged Alcoholic Beverages), 5-year projections, and establishments and employment.  Also available: Demographics USA 2007 Zip Edition (REF HF5415.3.D463 2007).  Detailed Contents (pdf)
  • Sample pages: Five Year Projections - County Edition (pdf)
  • Sample pages: Retail Sales by Line - County Edition (pdf)
  • Sample pages: Business Characteristics - Zip Edition (pdf)  
     
• The Lifestyle Market Analyst (REF HF5415 .33.U6L54 2008)
  The 3 large sections of this unique resource are Market Profiles (demographic and lifestyle interest by Designated Market Area (DMA)), Lifestyle Profiles (e.g., Casino Gambling), and Consumer Segment Profiles.  Sample pages (pdf).  
   
• Household Spending: Who Spends How Much on What (REF HC110.C6O34 2007)
  Information on recent spending patterns of U.S. residents within a range of product categories.  Table of Contents (pdf).  Data arranged by age, income, household type (e.g., single parent, at least one child<18), race and hispanic origin region, and education.  Sample pages (pdf).



• Editor & Publisher Market Guide (REF HF5905.E38 2008)
  Besides providing demographic and retail sales data, users can access information difficult to find in other sources such as the name, type, and number of retail stores arranged by city.
  
  
• Simmons Study of Media and Markets, Choices 3
  Information on consumer product/media usage. 2002 data available on library stand-alone computer station. 



• Who's Buying Series
  • Who's Buying Alcoholic And Nonalcoholic Beverages (REF HD9348.U52 W46 2005)
  • Who's Buying Apparel (REF HD9940.U5 W46 2005)
  • Who's Buying At Restaurants And Carry-Out (REF TX945 .W44 2005)
  • Who's Buying Entertainment (REF GV53 .W56 2005)
  • Who's Buying For Pets (REF SF414.7 .W46 2005)
  • Who's Buying For Travel (REF G155.U6 W65 2005)
  • Who's Buying Groceries (REF HD9321.4 W46 2005)
  • Who's Buying Health Care (REF RA410.53 .W46 2005)
  • Who's Buying Household Furnishings, Service, And Supplies (REF HD9773.U5 W46 2005)
  • Who's Buying Information Products And Services (REF T58.5 .W54 2005
  • Who's Buying Transportation (REF HD9710.U52 W46 2005)

Revised by Stephen Fadel, 06/22/2008
© 2000-2008 Raymond H. Fogler Library