Marketing

MEDIA & ADVERTISING

• Advertising Red Books (REF HF 5805.S73 2008)
  Cover over 16,900 companies that spent at least $50,000 on national and regional advertising.  Includes company contact information (executive email address if available), types of advertising media used (e.g., infomercial), advertising expenditures (if available), and company's advertising agency if available. 
  
  
• Gale Directory of Publications and Broadcast Media (REF Z 6951.G34)
  Multi-volume annual publication.  Provides information on both print publications (newspapers, magazines, journals) and broadcast media (radio, television, cable).  Newsletters excluded.  International in scope with strong coverage of the U.S. and Canada.  Table of Contents (pdf).  Information includes contact details, description, key personnel, ad rates, circulation, and percentage of local programming.  Arranged geographical.  Sample page: Agoura, California.
  
  
• Broadcasting & Cable Yearbook (REF HE 8689.B77 2008)
  Annual publication covering cable, radio, and broadcast television in the United States and Canada.
  
  
• SRDS Publications
  Top publisher of advertising guides to various media.  Sample listing: ESPN: The Magazine.  Available volumes include:
  • SRDS Consumer Magazine Advertising Source (REF HF 5905 S724)
  • SRDS Direct Marketing List Source (REF HF 5905 S725)
  • SRDS Newspaper Advertising Source (REF HF 5905 S726)
  • SRDS TV & Cable Source
  (REF HF 5905 S729)
  
  
• Trade Shows Worldwide (REF T394 .T723 W129 2007)
  Outlines roughly 10,000 trade shows and exhibitions held in both North America and overseas.  Resource not only lists tradeshows by industry, but also provides contact information, date, location, and helps rank shows by number of attendees.  Sample pages (pdf).

Revised by Stephen Fadel, 06/22/2008
© 2000-2008 Raymond H. Fogler Library