Database Trials

Mintel Reports Academic

  • trial expires November 10, 2018
  • please send feedback to Grace Liu

Mintel publishes over 220 marketing reports in the US every year, across a wide swath of consumer markets. Users will be able to dive into specific consumer survey questions to identify key demographics or target markets. Each Report contains a comprehensive overview of the market size, including a five year forecast, brand share, category trends, consumer attitudes and behaviors, and analysis on what’s working, what’s not working, and what’s coming next.

 

Emerald Case Studies

  • this trial is accessible by all UMaine System campuses
  • navigate to Case Studies
  • trial expires November 10, 2018
  • please send feedback to Joy Elsner at USM or Deb Rollins at UM

“Challenge students with real-world case studies from emerging and mature economies.” Includes eCase Collection, Case Journal, Emerging Markets Case Studies, and the Northwestern Kellogg school of management’s case studies. If subscribed, includes instructor-only access to Teaching Notes to assist with the delivery of case teaching within the university. The teaching notes complement the cases in the collection.

 

SAGE Business Cases

  • this trial is accessible by all UMaine System campuses
  • trial expires November 10, 2018
  • please send feedback to Joy Elsner at USM or Deb Rollins at UM

“A curriculum-spanning global collection of 1,700 proprietary, licensed, and commissioned cases that inspires researchers to develop their own best practices and prepare for professional success.”

 

 

 


Please send feedback about trial databases to Deborah Rollins, Head, Collection Services Dept., unless otherwise noted below the database description.